Ethical Crisis Leadership | How to lead in midst of crisis and change

We have to recognize and understand that we are in a global crisis, which cannot go ignored. In everything we do, we are being affected.

As a leader, I have not exactly been in a situation like this and have been taking it day by day. I am having to learn how to problem solve in new ways for our collective and be a bit more proactive than normal, trying my best to project and anticipate our next move. One of my priorities is to ensure the safety of our artisans and staff and on the other hand, I have to consider how to keep our collective above water, so when our doors reopen, well, they can reopen. With uncertain revenue streams in the coming months, it makes a lot of uncontrollable arise and I have to ensure we are making wise as well as creative/innovative decisions in the next coming weeks.

All that to say, it has tested a new strand of leadership for me.

Ethical Crisis Leadership.
With my academic background in leadership development and communication, I tend to live and breathe all things leadership. I have spent the last decade studying ethical leadership, transformational leadership, servant leadership, adaptive leadership and many more, but I have never encountered a leadership that is completely transformed by a crisis.

As soon as COVID-19 entered our world, I started grabbing resources and reading about crisis management, ethical leadership (redefined), and leading in a culture of change.

I wanted to understand what it was going to take to be even more resilient, evoke confidence in our team, and continue to run our collective with our highest standards even in the midst of this pandemic. This could easily turn into a research analysis, which is not my intention for this blog and for you to endure…

(note: unless, you love research then give me a call and I can chat your ear off for hours! Perfect time to spend quarantining – geeking out over theories while sipping fresh coffee)

What I do want to leave you with in this blog is a bit of advice on how to effectively lead a team during a culture of change and crisis.

Understand that in a crisis, there are three stages and throughout each stage, you have to show up fully. As the leader, you have moral obligations to carry out and you want to ensure that you continue to lead a healthy organization or team through this. The three stages of a crisis are: pre-crisis, crisis event, and post-crisis.

This is normally the longest stage in any crisis and many times, leaders get overly confident that they have all the solutions. This is where we need to be careful and not grow complacent or allow any human biases (decision making or judgement) to hinder our critical thinking processes.

In this time, ethical leaders show up big. They normally help detect the crisis, identify pain points and continually develop strategies. They are constantly learning, growing and looking for long term solutions rather than just the short term. They are identifying trends and trying to stay ahead of the curve, while leading their team with the right information. Most of the time, a crisis management plan is put into place and through this planning it allows for the leader to keep moral principles aligned as they plan during a new territorial time.

Crisis Event:
This is where ethical leaders are the most involved and active. They are leading in a crisis and the reality is focusing on damage control and the immediate threats that are affecting the individuals and/or organization around them. This is where the crisis management plan is put into place, but it is also a time where the leader is giving accurate information to those around them. During a crisis, there is a lot of misinformation and false news that circulates, so it is of utmost importance for the ethical leader to be transparent, sharing the most appropriate and true information to date. This is a time for the leader to shed light on the situation, enact a plan and calm fears through proper solutions. Take deep breathes and take it day by day as this stage can also be the most physically and mentally exhausting.

This is a time of reflection and regrouping. As an ethical leader, it is a time to reflect on what was done right, make notes of what can be changed in the future, but more importantly to be there for your people. It is a time for healing to take place and as leaders, a time to listen and be there for your direct community. This stage is a time to renew focus and replace negative emotions of stress and anxiety with positive ones. Ethical leaders pay attention to details and shape memories around a crisis to honor those around them, while finding ways to heal and take steps forward.

Overall, understand that through these three stages, as leaders we have to be adaptive, flexible and show up BIG in ethical crisis leadership. Here are my 3 practical tips for you to be able to work through these phases:

1. Understand the Change
In everything, understand the change going on around you. Try not to be negatively affected by media, but have your facts correct. People are looking to you for answers and what the next step will be, so you want to be giving the most accurate and up to date information to your people. Stay in tune, so you are able to communicate the changed vision and empower those around you during a time of uncertainty.

2. Moral Purpose
Keep integrity. Through it all, being an ethical crisis leader is challenging and comes with its own stresses, but this is a time to shine. Allow your moral compass to never change. Be a moral agent for your community and help others overcome opposition through your positive character and courage. It is a time to show up and be the moral motivation that everyone needs during a time like this.

3. Be Sensitive
Everyone is affected differently in a crisis, so be an active listener, change perspectives by putting yourself in their shoes and practice humility. This is a time to reflect servant leadership and be there for your community in a new way. In all the phases, know people are looking up to you and it is our time to show a more sensitive side to our leadership, if you do not already.

You got this friend. Stay strong, true and be the ethical crisis leader you were meant to be.
We are in this together, always.

From one leader to another,

Entrepreneurs, Let us Share the Journey Together

As I write this, I am sitting in Musanze, Rwanda in the middle of 100 women carding wool, dying wool, spinning wool, knitting wool and laughing with pure joy. I love that I get to be a part of other people’s stories and see the beautiful work that is happening all over the world.


Entrepreneurship is a journey and my favorite part of this long, enduring journey is being able to sit with another fellow entrepreneur who understands not only the joys of certain accomplishments, but also the hardships that it took to potentially get to that point of time. The road is not easy and it never will be especially when you are following your passion project and fighting the good fight.

The good fight though, is worth every tear, heartache and sleepless night.

When moments get hard, I close my eyes and remember what once was and I meditate and vision on what will be. I do not let the world take away my joy and I encourage you to not let that happen to you either. The world is rough and likes to knock you down, so here are my tips for you when you have one of those days that you are not sure where the strength will come from to just keep on going. Here is to you, picking yourself up and taking that first step forward to keep going.

1. Take time away from the problem
Whatever the problem is, take yourself out of it. Most of the time our problem is encompassed with cash flow hindrance, staff problems or feeling the weight of not knowing what’s next. Wherever you are and whatever is consuming your mind – take yourself out of it. This will be hard, but give yourself time to not think about any of it. I do not have a clear picture of how to do this because your mind will want to bring you back to the root of the problem, but try your best. As Jennie Allen says, “the biggest battlefield is between our ears.” Let us learn together how to step out of that and get out of our heads.

2. Breathe and reflect on how far you have come
Wherever you may be, you came from somewhere. Know that and be proud of that. Celebrate in your accomplishments and reflect on the humble beginnings. Even look in the mirror and say it aloud, “I am so proud of you.” Stop forgetting where you began and embrace the moments that have shaped you to be you.

3. Meditate and vision for the future
Even in the midst of hardship, do not stop dreaming. Pull yourself out of the negative head space and meditate on where you see yourself going. Let your passion drive your visions and do not let the world steal away your joy, vision, creativity and innovation. As soon as we get overwhelmed with stress or start to question with “what if’s”, we forget to problem solve or be critical thinkers. Please do not forget to dream even in the midst of adversity. You got this friend.

4. When you are ready, bring people you trust in your circle and share with them your realities.
This one is a little bit harder because this takes vulnerability and an immense amount of trust to let people in, but stop pretending. Know that it is okay to not have it all together. It is completely okay to still be in process. Start to share with people you trust your burdens and let them walk alongside you. These people will be your tribe to encourage you, challenge you and help you stand up, rise and take that next step.

5. Pray + Be still.
AND most importantly. Pray and be still. However that may look to you, know you are loved and made perfectly in His image. Pray, be still and let him continue to transform you from the inside out.

From your in-process entrepreneur who is sharing in your journey – I am here for you,