Being a Global Entrepreneur

Being an entrepreneur already has its challenges then adding another culture that is not of your own, always adds another dynamic. If you have started a business overseas or are thinking of doing so then here is some quick advice on what I have learned over the years.

  •  Know the Culture

You have to know the culture you will be stepping into. You will learn a lot on the ground that cannot be taught ahead of time but educate yourself on where you are about to transition to. Even if you are not living there full time, you need to know the country you will be working in and the people you will soon get really close to.
You need to know religions, tribes, cultural traditions that will affect your business. You do not want to come in naive, ignorant and as if you know it all – because, you do not. So, get off that high horse and begin to humble our heart. Learn about your people because they will become YOUR PEOPLE. You will need to know how to love, respect them, build trust and wonderful relationships.

Start becoming teachable now because if you have not already, you are about to step into a new global classroom.

  •  Learn the Environment

This is similar to culture, but in more detail. KNOW YOUR ENVIRONMENT. Know the people, how they think, work, pace of life, how they conduct meetings, etc. Know the demographic you will be working with specifically, know their average income, and financial stability, know facts. Start to learn about the politics, economic
situation of the country, the challenges the people face and more.

These challenges are not going to change overnight, so you need to prepare yourself to step into this and ask if this is a country you want to be in?

What is your motive?
What is your why?

Those two questions are very important because on the hard days – you are going to want to be grounded in those answers. Know your WHY.

  •  Find a Mentor

I would not only find a business mentor that has international business experiences, but I would also find someone on the ground that can walk you through legal advice. Legalities of any country are confusing, and you need someone who can help you with this from the beginning. You want to make sure you are doing it correctly from the start or having to pay penalties later or get in unnecessary trouble will be a headache and a waste of time. Find your person, register your business correctly, follow labor laws and ethics, etc.

Just do it right from day one. Save yourself the heartache.

  • Embrace the Locals, become one.

You will get nowhere if you put a clear line between yourself and the locals. You are not better than them nor that much different either. Stop acting like the foreigner and embrace the awkwardness and throw yourself into the mix. Let the locals educate you on their culture and you educate them on yours. Find a mutual understanding and instead of putting a big wall between one another, slowly mesh together and become one. The more you immerse yourself, the easier the journey becomes. You will also start to make amazing friends in the process. Create your community and thrive in it.

  •  Find a Partner on the Ground

Find someone you trust who wants to walk this business journey with you. This is key to the success of what you do in any country. You need to find someone that understands you and has the passion for this business like you do. Someone who will run as fast as you and embrace changes as they come. You need someone on the ground who can help with communication, clarity and diffusion of the cultures. They can help simple logistics run smoothly and be a person to vision with. Find your person. When you know – you know.

My biggest advice is to just enjoy the process. Every day comes with a different challenge or celebration, but in the midst of building something you love – do not forget to look up and enjoy the community and culture. Not many people can say they are a global entrepreneur, so embrace the journey and the unforgettable moment.

Close that computer every now and then and go have some fun.

From your global, third world living, entrepreneur – keep your head high,

Quick Strategies for Identifying Ethical Suppliers

At Imani Collective, I have had to find suppliers that are not just reliable but care consistent and meet my standards. It has been a fun journey over the last decade and I continue to learn. My biggest advice is never stop learning, always be teachable, flexible and ready to adapt where you need to. For our sourcing at Imani Collective, here are some quick tips for today of how I identify an ethical supplier.

1. Location
Location is a big deal for me. This is not everyone’s top priority, but because we work in Kenya and we care about growing this economy – we source everything locally. We do not import any materials, zippers or small hardware pieces. This can make for a challenge when we are prototyping a new line item and quickly realize there is an

element we can not make or do, but this helps our team stay creative and innovative. It also reduces our carbon footprint as a company because we are not importing goods.
So, my supplier has to be in Kenya. I would advise you to think about not just who you want to work, but where. This plays into labor laws, ethics and logistically – shipping times and costs.

2. Value of Relationship
Relationship is key and many times this decision is made with my gut aka my spirit. If I meet the supplier whether in person or on the phone, I try to be intentional with how I am feeling during and after the conversation. Yes, there will most likely be cultural differences, which could shape some of these feelings, so you need to be able to identify those, but otherwise, if you feel uneasy then step away. Any contract can be shifted, and you want to feel good with who you are working with especially if you are doing this overseas and only have phone/email communication. Find
someone who values relationship, communicates effectively and a person you trust in the process. You are essentially building your whole business possibly on this key relationship, so make sure it is a good one and you are happy with them, vice versa.

3. Ethics: Treatment and standards of employees
This is big, ya’ll.
Make sure their standards line up with yours. This is going to take some deep work ahead of time before you can truly compare, so you need to ask yourself:

  • What are my standards?
  • What do I consider fair wage, is that minimum wage or more?
  • Do I expect my supplier to give his employee bonuses or incentives?
  • How do I define fair trade and is my supplier meeting these standards?
  • How do they treat their employees? Is my order helping them or hurting their ethical standards (like working overtime and not getting paid, etc.)

You need to know what you stand for and be not afraid to ask the hard questions. I would even create a 1- pager of your standards, values and possibly have your supplier sign an agreement that they meet these standards. This can always be a part of the original contract because truth of the matter is, if you ever go and visit or find out something you are not happy with, you have this paper to lean back on and explain that you have ethics you believe in and they need to be met. This might sound like a lot, but it only makes the integrity and work space of your supplier that much better. These might be even things that they have not thought about and it is good to challenge the system because we truly have the power to change it.

4. Site Visit (if applicable)
I had mentioned about this last week, but if you can do a site visit then I find this very important. If you never been to the country you are sourcing from, I would do some cultural research ahead of time to be prepared for differences. I like site visits to not just check in on the supplier and continue to build that relationship, but it helps with your own understanding of the process. The more you are confident and comfortable with that process then the better you can tell that part of your story to your customer.

Remember, you are always growing and learning. Together – we can make systems better both in the supplier and consumer worlds.

5. Transparency in systems and reports
I would ask for reports. True ethically ran businesses will not mind giving you impact reports or being transparent with their systems. The more transparency – the better the system. This is showing you that they allow for accountability and care about upholding a just system. If they are putting their numbers and impacts statistics on an annual basis (and sometimes quarterly) then they want you to be a part of their story – this is good. The more transparency then also, the better you can tell the story of your ethical sourcing and why it is important to you and the future of your company.
Overall, ethical sourcing is very important. We have the power to create systemic change in the consumer world. We can create better standards through our buying power and fully understanding our impact. Find your values and check points for funding suppliers and feel confident in them. Find relationships you can build upon and then more importantly, share your story. Let others be a part of the journey.


From the ethical buyer and conscious consumer – encouraging you to do better,